Outcall Massage Therapy
A massage therapist works in a variety of settings.
Massage therapists work in many fields, including sports medicine, entertainment and the corporate world. Owning a massage out-call business means that you go to the client, rather than having the client come to you. Setting your own hours and handpicking clients are perks of owning an out-call massage business. Organizational skills and marketing efforts are paramount to success. Once you build your clientele, word-of-mouth will also help you grow your business. Hiring additional massage therapists to work for you expands your business's availability.
Obtain licensing. Most states require massage therapists to be licensed or certified. You must attend and complete massage therapy courses and practicums. Once graduated, you must pass a state-administered test to become licensed. Keep up your continuing education hours to maintain your license in good standing.
Gain experience. Go to work for a massage business, sports center or corporation to put the skills you learned in school to practical use. While employed, study the company methods for scheduling, handling problems and marketing services. Use what you learn in your business. Consider working for more than one company to gain a broad knowledge of operations.
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Apply for your business license. This is done in the city where you wish to base your business, regardless of where your clients are located. Apply through your local city hall business license office. For a one-person operation you can use your name as the business name or choose a company name. If you plan to hire employees, choose a business name that does not imply you are the only massage therapist on staff.
Price your services. Setting prices that are competitive in the area will help you gain new customers. Prices for 30-minute and one-hour massages give customers a choice. In addition, different massage styles, such as Swedish, hot rock, deep tissue and full body massages, will have varying prices.
Give away services to promote your business. Offer to provide free massages at community events to build your name in the community. Have plenty of printed brochures and business cards available to distribute. Clearly state on brochures and literature the types of massages you provide, the prices and your professional ethical standard. This helps avoid calls from clients who believe a massage therapist will also provide sexual services.
Solicit testimonials from customers. Ask them to write short statements praising your your out-call massage services. Print the testimonials on brochures and leaflets.
Hire employees. Require that each employee supply her own massage table and oils. This cuts down on your overhead and ensures the therapists you hire have invested in their work. Pay each therapist by the massage with a 75/25 split in the therapist's favor.
Develop relationships with local doctors and coaches so they will recommend you for their patients and athletes.
- Massage licenses
- Business license
- Massage table
- Always let someone know you are going to meet a client. Call when you arrive, before going in, and provide your safety friend with the address of your location. Call when you are finished; arrange for the friend to call the police if she has not heard from you within three hours after your check-in call.
- If a client makes you feel uncomfortable, leave immediately. Do not gather your things. Get out of the situation and call the police. Ask the responding officer to retrieve your things.